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meet Ian Harding

To us, success is all about following your own path. And by that definition, Ian Harding's got it in spades. This in-demand actor dedicates his time to the Lupus Foundation of America, raising funds and awareness, in honor of his mother Mary who was diagnosed over 20 years ago. In short, his plate's pretty full. But he finds a way to make time for everything. Including skincare. Who better to rep for our Expert Skincare routine?

When we choose a face for LAB SERIES, we look for more than just a good-looking guy with amazing skin. We look for men who embody our beliefs, share our passion for constantly evolving, and have a similar outlook on life — which is, you make the man you are.

Harding is best known for his role in the hit television show "Pretty Little Liars," but he's a leading man both on and off screen. Ian has been a dedicated actor for over a decade, studying theater throughout school and attending the prestigious drama program at Carnegie Mellon University.

Ian's mother was diagnosed with the chronic disease Lupus when he was only seven years old. Driven by his love for his mother, Ian has taken the same vigor and creative spirit he applies to acting and put it towards partnering with the Lupus Foundation of America. Through creative collaborations, funny fundraising campaigns, and moving social media posts, Ian has raised tens of thousands of dollars for Lupus research and education, and immeasurable awareness for the cause.

Ian Harding is a man who works every day to improve himself, his craft and the world around him. That makes him the perfect partner to help us inspire men everywhere.