LAB SERIES SKINCARE FOR MEN POP-UP STORE
On Thursday, November 12th through Saturday, November 14th, Lab Series Skincare For Men broke new ground with its first ever Pop-up Store.
Located in the heart of Manhattan, the store was designed as a temporary location to target men and included internet stations, a product testing section, skin analyzers, complimentary shaves, mini-facials, nail buffing and shoe shining.
The store itself contained three key stations:
The internet station displayed the newly re-designed Lab Series website. Patrons could choose to have their Lab Series personal grooming experience filmed on flip cameras and uploaded to Facebook and YouTube to share virally with friends and family.
The Skin Analyzer and product testing station used the brand's high tech Skin Analyzers to determine 6 different skincare measurements.
The talk show station allowed consumers to provide product testimonials to Richard Sawyer, the brand's spokesperson and International Education Director. This footage will be used on the Lab Series website, at-counter and for PR.
World Champion New York Outfielder Brett Gardner made a special appearance as did The Insider correspondent Chris Jacobs. The venue also served as a launching pad for our new MAX LS AGE-LESS FACE CREAM.
Located in the heart of Manhattan, the store was designed as a temporary location to target men and included internet stations, a product testing section, skin analyzers, complimentary shaves, mini-facials, nail buffing and shoe shining.
The store itself contained three key stations:
The internet station displayed the newly re-designed Lab Series website. Patrons could choose to have their Lab Series personal grooming experience filmed on flip cameras and uploaded to Facebook and YouTube to share virally with friends and family.
The Skin Analyzer and product testing station used the brand's high tech Skin Analyzers to determine 6 different skincare measurements.
The talk show station allowed consumers to provide product testimonials to Richard Sawyer, the brand's spokesperson and International Education Director. This footage will be used on the Lab Series website, at-counter and for PR.
World Champion New York Outfielder Brett Gardner made a special appearance as did The Insider correspondent Chris Jacobs. The venue also served as a launching pad for our new MAX LS AGE-LESS FACE CREAM.
