We know how to give good groom. Our inventive Grooming line lets you shave, trim, style and tailor yourself to be a true original without any irritation. Did you know that it’s estimated that 51% of all men shave every day and that a man will shave 20,000 times in their lifetime?*  With those kinds of numbers, you should invest in great products.  Unfortunately, shaving is a strong physical exfoliant to skin, which can disturb the skin’s barrier and expose you to all the bad environmental aggressors that you and your skin are trying to get away from.

Looking for beard care and maintenance? An electric shave or razor shave without razor bumps or razor burn? That’s why we designed curated grooming products to protect your skin while delivering a close, comfortable shave, trim or style.

It sounds tedious, but you’ll want to pay attention to your pre shave and after shave routines. Prepping the skin and hair before shaving is essential to help minimize nicks, cuts, razor bumps or signs of irritation. 

We like to keep it easy: shave after a shower – the warm water helps to soften facial hair making it easier to shave.  And the secret we swear by? Cleansing with All-In-One Multi-Action Face Wash pre shave. The exfoliating minerals help smooth skin’s surface for improved razor glide across skin, minimizing nicks and irritation. 

If you want a shave that really inspires, yes. Skin can often be textured and shave cream helps to smooth the surface for enhanced razor glide. Choose from soothing shaving creams for an elevated experience, shave gel for an easy and comfortable razor shave, and an aftershave to soothe razor burn for the perfect shave every time.

Whatever you shave product you use, when you shave, always work the product through the beard or facial hair to the skin underneath. Even better--let the product sit on skin for 1-2 minutes to soften beard hair. Use short strokes in the direction of hair growth and follow up with an aftershave product.​

Shaving is a strong physical exfoliant to skin which can disrupt skin’s barrier and lead to irritation, bumps or burn. We suggest thoroughly prepping and protecting your skin before and during your shave, but it’s also just as important to soothe skin with the correct aftershave. In addition to aftershave, opt for a hydrating face toner for men or face moisturizer.