Hydration is king. Want healthy looking skin? Since your skin is made of up to 64% water; but our bodies can’t produce water on its own, it’s essential to use a moisturizer or face lotion. Our skin receives moisture from the water we drink or apply to skin.

Not all moisturizers are the same, however. We purposely developed moisturizers that fit into any great skincare for men routine. Our facial moisturizers are high-performance and do double duty by hydrating and providing extra benefits to skin. Whether you want a lotion for oily skin, a moisturizer for dry skin, a cream for anti-aging or anything in between, we’ve got you covered.​

We recommend twice daily use after facial cleansing.​

As much as it seems like a contradiction, oily skin still needs hydration. Skin can't produce water on its own, and factors such as diet, environment, climate and lifestyle can lead to water loss. Enter: our Oil Control Moisturizer for men, which reduces the look of oily skin by absorbing excess oil and shine and moisturizing with oil-free hydration.​ Since men’s skin is 3-4 times more oily than women’s skin, we formulated our men’s facial moisturizers to feel lightweight and invisible on the skin. 

UVA/UVB rays are one of the leading causes of stressed skin and premature aging like fine lines and wrinkles, dark spots, and other unwanted issues.  We always think SPF is a non-negotiable when it comes to skincare for men. But why use a separate sunscreen and face moisturizer? Our All-In-One Defense Lotion SPF 35 PA+++ is a face moisturizer with SPF that’s both moisturizing and protective to skin in one easy-to-use formula that’s lightweight and invisible.

We like to think of our BB Cream and Color Correcting Moisturizer as a different kind of skincare with instant, visible benefits—just like its signature name. Is there a tint? Sure, but it’s unlikely you or anyone else will notice once you put it on. Skin looks like skin, but better.

The results are similar. Both are tinted moisturizers for men that give you a powerful punch of daily hydration and instant, visible benefits. BB Cream has the added benefit of SPF 35 and subtle tinted coverage. Color Correcting Moisturizer helps neutralize the look of redness and discoloration, smooth out texture and balance skin tone. Color Correcting Moisturizer is also transfer resistant, so it won’t get on clothes throughout the day.​

Don’t sweat it, it’s literally just face moisturizer but better. Apply a dime sized amount of either BB Cream or Color Correcting Moisturizer on as you would when using any other face lotion.  For more coverage, let the first application dry, and apply again to areas as needed.  ​