Think about both of these products as a cool way to energize your skin. If you ever suffered from teenage skin problems, you may have swiped a cotton ball soaked in an alcohol-based liquid that tingled, burned and left your face feeling and looking raw. Those days are over, thankfully.

Today, water lotions and face toners are lightweight, liquid lotions that soothe, moisturize and prime skin after facial cleansing.

It’s just another way to supercharge your skincare routine. Our toners for men complete the cleansing process by clearing away residual impurities or residue from your cleanser. Ready for more results? Balancing the appearance of skin, fortifying the barrier and priming skin for subsequent treatments are major benefits. Skin is better prepared for serums and moisturizers.​

It’s easy. If you want to use a water lotion or toner for men as part of your face cleansing process, dampen a cotton pad and gently swipe across the surface of skin. Toners with salicylic acid will exfoliate skin chemically, but using a cotton pad will also offer light physical exfoliation regardless of what formula of water lotion you use.

Not set on exfoliating? If you don’t need the extra exfoliation, face toners and water lotions can be applied without cotton for a boost of hydration.  Pour a small amount into the palm of your hands (nickel to quarter size) and press into skin. Remember how Grandpa applied his aftershave? All you need is a little pat, pat.

Always think of face toners and water lotions as the second step in your men’s skincare routine. Use after facial cleansing and follow up with an anti-aging serum or face moisturizer while your skin is still damp with water lotion. Your skin will be better prepped for serums and moisturizers. Our toners for men can even be used as aftershave to hydrate and soothe.

Always. While water lotions give you that immediate boost of hydration and can fortify the barrier, we suggest following up with a face lotion or moisturizer. Consider water lotion the warm-up before your workout or the app before your main course.​